Describe your recommended distribution strategy

Assignment Help Marketing Research

Reference no: EM131746459

MARKETING PLAN CHECK LIST

This checklist should help you ensure you include every area necessary for a thorough plan. Note that just inclusion of a topic will not necessarily lead to a good grade. Evaluation of each area is based on your clarity and quality of your information and your discussion of that information.

SITUATION ANALYSIS

REVISED

16 pages max- Situation Analysis (use the feedback from grader). YOU MUST make the appropriate changes or 2x points will be deducted! PRODUCT (ADD TO WHAT YOU HAVE AT THE END OF YOUR SA PAPER)

Maximum 2 additional pages for Product section; add the charts & graphs to the appendixes Points of difference of your new/revised product or service Unique product quality, attributes and benefits to target market Consider branding the potential impact on other products in the portfolio

PRICING

Maximum 2 pages; add the charts & graphs to the appendixes Pricing Strategy Specific Price for the new/revised product/service Demonstrate pricing is consistent with company brand equity & product's positioning PROMOTION Maximum 5 pages; add the charts & graphs to the appendixes (Provide all the details)

Choose a combination of promotion mix elements and explain WHY they are appropriate Provide detailed information about the message conveyed via EACH ELEMENT CHOSEN Describe how the promotion mix is integrated: all elements reinforcing each other (consistency & complementarity)

PLACE (DISTRIBUTION) STRATEGY

Maximum 2 pages; add the charts & graphs to the appendixes Describe your recommended distribution strategy; show its consistency with target market Demonstrate distribution is consistent with product positioning ORGANIZATION Maximum 1 page; add the charts & graphs to the appendixes Existing org chart and any recommended Changes (New Position(s), Business Units etc.) IMPLEMENTATION PLAN Maximum 1 page; add the charts & graphs to the appendixes

Describe a time line for implementation and main tasks and evaluation method Gantt Chart showing the implementation plan (In the appendixes)

Reference no: EM131746459

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