Reference no: EM133392853

In the product-market either, your objective is to brainstorm and flesh out EITHER:

1. Alternative strategies for accomplishing a given objective (e.g., what competitive solutions could *reasonably* be developed at present or are available in the market for a particular problem?)
2. Alternative objectives that you could apply a given product or technology to (e.g., what are the other problems could be solved with the product or technology?)

Option 1

1. Describe your target market. Describe their objective. Explain why this objective is important to them.
2. Generate a list of alternative solutions for accomplishing your market's objective.
3. Evaluate the pros and cons of each alternative solution from the perspective of your target market.
4. Group your list of alternative solutions into different categories of solution pathways. For each category, explain the causal mechanism that is common across solutions within that category.

Option 2

1. Describe your product or technology. Describe its basic functions and limitations.
2. Generate a list of alternative objectives that you could apply your product or technology to.
3. Evaluate the pros and cons of each alternative objective from the perspective of target market attractiveness and viability.
4. Group your list of alternative objectives into different categories of problems. For each category, explain the underlying customer needs that are common across objectives within that category.