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Offering. Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects? Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change marketing strategy? Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in Week 4? Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?
Select 2 major companies and identify how demand forecasting is an essential part of their manufacturing process
A S.W.O.T. analysis
the web site amazon.com once aimed to be the worldrsquos largest bookseller. now the company offers a wide range of
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies
Explain Company Selection Description and include a description of the selected e-business that focuses on the product and/or services being provided
1.what criteria will you use to distinguish ethical advertising from unethical advertising?nbsp 2. many large firms are
How did you deal with challenges or problems? What would you do differently next time? What sense can you make of this experience in the light of your past experience?
Explain Marketing 4Ps and marketing mix and How are the goods or services produced in a firm differentiated
discuss the potential for errors of fraud in the context of just-in-time inventory systems and economic order
Explain Computer Science- E-Business and Please elaborate on three examples of possible ethical problems when running an e-business
What is the difference between a tab and a stream? What are some examples of streams you can set up for Twitter, and for Facebook
as a health administrator your hospital has tasked you with reporting the general nature of health care administration
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