Describe your overall strategy for the packaging

Assignment Help Marketing Management

Reference no: EM133530334

Case Question: How do we create a valuable customer experience through our shipping packaging? Help us design our packaging.

NOTE: all packaging must fit in a 8.5" X 12" bubble mailer, fit the brand of the company, be lightweight and durable, wow the customer, and fit the client's budget. See details on the Case Overview.

Part 1 - Designing the Packaging:

Describe your overall strategy for the packaging. What is your theme or idea?

How does your packaging fulfill these requirements listed by the client?

Branding

(How does your packaging fit the Fueled Supplements brand and appeal to the target market?)

Wow Factor

(How does your idea wow the customer and promote word of mouth?)

Repurchase

(How does your idea promote future purchases?)

Part 2 - Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost for each unit. (You may add rows as needed.) The total cost per shipment must fit the client's budget of $0.75 or less. When researching costs, use a purchase quantity of 1,000. See the Case Overview for details.

Reference no: EM133530334

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