Describe your innovation project and the customer problem

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Reference no: EM133502800

Question 1: Innovation Project Implementation Plan

Create a presentation in which you complete the following.

Describe your Innovation Project and the customer problem your product will solve.

Outline how the project aligns with the company's strategy.

  • Identify the Innovation Project's pricing and competition: Target customer(s), pricing strategy, potential market size, potential competition and the strategies for intellectual property protection.
  • Design a development strategy and a schedule for the innovation project, including the organizational structure and development methodologies.

Question 2: Innovation Project Deployment Plan
Create a slide presentation in which you complete the following:
Prepare an Introduction or Executive Summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.

Determine key go-to-market considerations, which may include plans for: Advertising, Marketing, Sales channels/distribution, Communications or promotion.

  • Estimate the cost and analysis for: Development or manufacturing, Delivery, Infrastructure and product support, High-level financial considerations, including the potential size of the market for the company and profitability.
  • Justify the innovation investment and alternative investments or a non-investment (e.g., What if the executive team disapproves the project?) and future product plans, evolution, and so on (e.g., What's next for this product in the market?).
  • Prepare a conclusion with a recommendation or call-to-action statement.

 

Reference no: EM133502800

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