Reference no: EM131217945

1. Take into consideration your culture, and name the major foods that you would serve at your graduation celebration dinner. Briefly explain why your menu might be dramatically different from another graduate in your class.

Graduation is one of the finest reasons to host a huge celebration. And for such a celebration food menu should consist of special ones. As soul food are my favorite dishes, I would like serve collard greens, Ham hocks, Pork ribs, Chicken fried steak, carrot salad, and banana pudding for my celebration dinner. As these are homemade menus recipes which were passed down in our family from my great grandmother it has a traditional rich taste which I definitely feel make it dramatically different from other graduate students in my class.

2. Word of mouth advertising finds ways to engage consumers so they choose to talk with others about a product, service, or brand. Name a product. As the marketing director for that product, describe what you will do to help stimulate positive word of mouth advertising for that product.

Word-of-mouth is the oldest form of advertising, and it's yet helpful to getting your message across your customers in today's fast-paced technological world. For a product such as sports shoes, I will give an offer that for each pair of shoes purchased by our customers, a pair will be donated to aid children all around the world who can't pay for shoes. This is would stimulate positive word of mouth advertising among our buyers who will then refer to their friends, families, neighbors to buy our product as it supports good cause. Any promotion of product which is made for benefit or welfare of society has good positive effects among buyers who refer the product to others to buy.

3. Briefly describe your favorite marketing campaign or advertisement, and why it is your favorite.

Wix.com Super Bowl 30-second Kung Fu Panda 3 commercial is my favorite advertisement. Wix's spot features DreamWorks Animation's characters Kung Fu Panda 3 reflecting the thought of promoting Mr. Ping's Noodle Shop with the eventual scheme of marketing - a Super Bowl commercial. On the other hand, they quickly understand that the spot on foundation of all successful promotion of business is to #StartStunning with a Wix website. As Kung Fu Panda is my favorite animated character this advertisement was able to capture my attention with its bit of the funny side and a good-humored tone.

References
Felix, R., Rauschnabel, P.A., Hinsch, C. (2016). "Elements of Strategic Social Media Marketing: A Holistic Framework". Journal of Business Research.