Reference no: EM131266598
MARKETING PLAN EXERCISE:-
Once you've completed the marketing plan exercise for each chapter in Part 2 of this textbook, you can complete the Part 2 Marketing Planning Worksheet on your companion Web site at www.cengage.com/marketing/lamb. Complete the following exercises to continue the marketing plan:
1. To whom does your company market (consumer, industrial, government, not-for-profit, or a combination of targets)? Within each market, are there specific segments or niches that your company can concentrate on? If so, which one(s) would you focus on and why? What are the factors used to create these segments? What are the Internet capabilities in those markets? If you try to encourage those segments to access your product or service via the Internet, will that change which segments are most important to your business? How? What are the factors used to create these segments? Which segments should your company focus on and why?
2. Describe your company's target market segment(s). Use demographics, psychographics, geographics, economic factors, size, growth rates, trends, NAICS codes, and any other appropriate descriptors. What role does the Internet play in your target market's life? How is the target market for your Internet business different from that of a traditional business in your market?
3. Using the list of key competitive advantages you described in Part 1 of your marketing plan, create a series of positioning grids, using two factors each as dimensions. (See grids in LO9 in your textbook, for an example.) Then plot the list of key competitors you identified earlier onto these positioning grids. Is your company too close to a key competitor? Are there spaces where the consumer needs and wants are unsatisfied? Consider how the Internet changes what factors are important to your success in your market space. Is technology the most important factor for your firm, or are there other ways for you to differentiate from and beat your competition?
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Does the sound create a realistic sense of time and place
: Does the sound contribute to establishing the mood of the dramatic action? Spooky sounds on a dark night, for example, might suggest a mysterious atmosphere. or wind rustling the leaves of an aspen tree might suggest a cool, relaxing summer aftern..
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Prepare journal entries to record the transactions
: Declared the annual 2014 $10 per share dividend on preferred stock and the $2 per share dividend on common stock. These dividends are payable in 2015. Prepare journal entries to record the transactions described above
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How does accrual differ from cash basis accounting
: Prepare the end-of-month report to account for the incomes and expenses of Macdonald Sign Enterprise under cash basis accounting - How does accrual accounting differ from cash basis accounting. The student may define/explain and give example for bo..
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Indicated expenses pertaining to the lease
: Which party in a capital lease recognizes the indicated expenses pertaining to the lease, over the lease term?
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Describe your companys target market segment
: Describe your company's target market segment(s). - How is the target market for your Internet business different from that of a traditional business in your market?
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Net income or net loss for the year
: Last year, Internet Service Company (ISC) sold services on account for $75,000 and incurred expenses totaling $48,000. At the end of the year, the balance for Accounts Receivable was $10,000, and the balance for Accounts Payable was $8,000. What was ..
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Analyze and judge the cash flow from operating activities
: Analyze and judge the cash flow from operating activities at ABC Company. Is ABC effective at utilizing funds within the company? Analyze and explain the significance of each item from the investing section of the statement.
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What is the value of the constant relating wm and n
: Write the expressions for the induced emf and torque of a dc machine using standard symbol. What is the machine constant? What is the value of the constant relating wm and n?
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Moon shots for management
: In the assigned article, "Moon shots for management," Hamel (2009), other scholars and business leaders identify a list of twenty-five management priorities or a "roster of make-or-break challenges - management moon shots - that would focus the en..
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