Reference no: EM132732406
BUSINESS POLICY AND STRATEGIC MANAGEMENT
Instruction: Look at any business organization working in your environment, and write a brief report focusing on the following points (5 pages maximum). Your report should involve introduction, body and conclusion.
1. Identifying business strategy of the organization
2. Reason of having the identified business strategy
3. Benefits obtained from the business strategy
4. Problems facing with the business organization
5. Your recommendations to the facing problems
2. INDIVIDUAL ASSIGNMENT
Instruction: Read the following case carefully, and discuss your answer for the questions following the case (3 pages maximum).
Suppose you are MANAGER of a company that has pioneered a new kind of SALSA for chicken that has taken the market by storm. The SALSA'S differentiated appeal has been based on a unique combination of spices and packaging that has allowed you to charge a premium price. Over the past three years, your salsa has achieved a national reputation, and now major food companies such as ABC and XYZ, seeing the potential of this market segment, are beginning to introduce new salsas of their own, imitating your product. Based on the given case answer the following questions:
1. Describe your business model and the strategies you are pursuing.
2. Describe the industry environment in which you are competing.
3. What kinds of competitive strategies can you adopt to strengthen your business model in this kind of environment?
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