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1. Describe your business opportunity: Define the product or service. What customer needs are met by your business idea? o Test your idea:
How would you research the market to explore interest in your new product/service.
2. Present the final product/service (features, benefits, price).
3. What is your value proposition?
4. What is your competitive advantage compared to the industry where your business idea will compete? o Define your Target
5. Describe your Business Model
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Your task is to write an INDIVIDUAL report of no more than 2000 words. This will be the second part of the marketing plan for the new product
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