Describe your alternative marketing idea and rationale

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1. Alpha Company has implemented a plan whereby functional managers will be held totally responsible for all cost overruns against their (the functional managers’) original estimates. Furthermore, all cost overruns must come out of the functional managers’ budgets, whether they be overhead or otherwise, not the project budget. What are the advantages and disadvantages of this approach?”

2. Describe your alternative marketing idea and rationale. The idea should create some buzz, enhance people understanding and ecourage the target audience to engage in conversation and take action. Alternative marketing plan is for local and sustainable food.

Reference no: EM132241501

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