Reference no: EM132970451

Your Grandmother's Cell Phone LLC. designs and distributes cell phones targeted at the senior population. Their phones have large physical buttons with a substantial screen to enable use without reading glasses. Functionality is limited to making and receiving calls, storing phone numbers, and basic voice texting. All manufacturing is accomplished in China by a contract manufacturer. Phones are distributed mainly through large big box retailers with some direct to consumer sales through the company's website.

Use the strategy components framework to describe YGCP's strategy for each component based on the information above. Indicate any strategy enhancements you would make.