Describe why this would be a good line extension

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Reference no: EM133492742

Question 1: For the company Kleenex, describe their product line breadth and the depth in those product lines.

Suggest a new line extension for the company you chose. Describe why this would be a good line extension.

Suggest a new brand extension for the company you chose. Describe why this would be a good brand extension.

Suggest a new co-branding opportunity for your company - what other brand would you co-brand with and what would be your offering?

Describe why this new offering would be successful - and why the company that you would co-brand with would make sense.

Choose one specific product from a product line for the company you chose. Identify that product and list what part of the PLC that product is currently in. Describe why you think that product is in that part of the PLC (looking at things like sales, diffusion of innovation, competition).

Reference no: EM133492742

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