Describe why this is unacceptable advertisement

Reference no: EM133638448

Questions

1. When marketing or advertising, dental practitioners must comply with the Code of Ethics and Guide for Advertising and Promotional Activities for Alberta Dentists; however, they do not need to follow the Health Information Act.

True

False

2 Which of the following statements is acceptable advertising:

a. Improving your smile will lead to a better life.

b. A partial denture is easy and maintenance free.

c. A dental bridge functions exactly like natural teeth.

d. Dental implants will help restore chewing function however; will not be the same as your natural tooth structure.

3. Which of the following is acceptable form of marketing in a dental clinic:

a. Free ipad to all new patients.

b. Offering electric tooth brush to all hygiene patients after their cleaning appointments.

c. A limited time coupon for whitening.

d. Offering money or other gifts in exchange for a patient referral.

4. Excluding government programs, dental providers are able to charge a different fee for the same service.

True

False

5. When advertising and using testimonials, the following is true:

a. Dentists can use testimonials on their websites and social media accounts.

b. Dentists can use "before and after" photos on their website.

c. Testimonials made by patients on google and ratemd are acceptable.

d. B and C.

6. identify three issues with the advertisement.

Describe why this is unacceptable advertisement.

Create an alternative for all three issues you have identified.

7. When trying to generate new patients to a practice, which combination of marketing and advertising is the best approach?

a. flyer mail outs and lawn signs

b. SEO, Facebook, Instagram and Tiktok

c. SEO, social media and patient referrals

d. SEO, flyer mail outs and lawn signs

8. A Endodontist is a dentist who specializes in restorative fillings.

True

False

9. Which of the following is not an acceptable form of advertising professional designation and degrees?

a. Implantologist

b. Periodontist

c. Endodontist

d. Oral Pathologist

10. The process of advertising should always be discussed with the:

a. Hygienist

b. Assistant

c. Owner of practice

d. Associate

Reference no: EM133638448

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