Describe why it is important to have a marketing plan

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1) Deliberate how the concept of Total Quality Management (TQM) comprises Continuous Improvement, Empowerment and Quality Function Deployment. Use relevant real-life instances to illustrate your points.

(2) Describe why it is important to have a marketing plan and include what you think are the most significant parts of the marketing plan. Validate your selections.

With these thoughts in mind-

Post a brief reply to both prompts, comprising the themes from both prompts in your response. Be sure to clearly explain your rationale by providing supporting examples and relevant concepts from your reading.

Reference no: EM1375424

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Describe why it is important to have a marketing plan : Describe why it is important to have a marketing plan and include what you think are the most significant parts of the marketing plan. Validate your selections.

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