Describe why a media plan is important

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Reference no: EM133340175

Question: Describe why a media plan is important, especially for a large brand like Taco Bell. State your goal for investments and justify this goal. Outline your plan for using digital media vs. traditional media in a media plan for Taco Bell to reach Generation Z. Describe why this choice is important. Provide an option for how Taco Bell can use experiential marketing or events / event sponsorship in its IBP media plan.

Reference no: EM133340175

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