Describe whirpool global marketing strategy

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Reference no: EM132108108

A) Describe whirpool's global marketing strategy. Does whirpool use an extension product strategy or an adaptation product strategy?

B) what is the primary reason people buy and own major appliances such as a washing machine? is there a secondary reason as well?

C) What are the key lessons to be learned from whirpools experience in emerging markets?

Reference no: EM132108108

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