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Describe whirlpool global marketing strategy

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Reference no: EM132720967 , Length: Word count : 1050

Discussion 1: Describe Whirlpool's global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy?

Discussion 2: What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?

Discussion 3: What are the key lessons to be learned from Whirlpool's experience in emerging markets?

Discussion 4: Utilize outside source material to support your ideas, and include analytical data specific to this study.

Attachment:- Whirlpool.zip

Reference no: EM132720967

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