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Discussion 1: Describe Whirlpool's global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy?
Discussion 2: What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
Discussion 3: What are the key lessons to be learned from Whirlpool's experience in emerging markets?
Discussion 4: Utilize outside source material to support your ideas, and include analytical data specific to this study.
Attachment:- Whirlpool.zip
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