Describe whatsapp as a channel

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Reference no: EM133296773

Assignment:

1. Describe WhatsApp as a channel and what its primary functions/capabilities are.

2. Why and how do people use it?

3. What are its demographics (countries in which it's popular, as well as with what ages, gender, etc.)

4. Are brands using WhatsApp? If so, how? Be specific with your examples, whether you think brand usage of the channel is good to bad. Why should social media managers/content marketers in America be aware of this channel? What types of U.S.-based brands should consider getting active on the channel--and why?

Reference no: EM133296773

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