Describe what your innovation is and how it will change

Assignment Help Management Theories

Reference no: EM133424754

Case Study: The innovation may be of any kind. Maybe you want to introduce a new technology into production processes, adapt the product to some new circumstance or condition, change how the company interacts with customers, or something else entirely. You will have to carry out some general research of the industry and the operations of its companies for your innovation to make any sense.
IMPORTANT: THIS IS NOT A COMPANY PROFILE! You are profiling an innovation that has become important for your assigned industry and figuring out how to use it in a business

Questions: Innovation Proposal Sections
1. Overview
Describe what your innovation is and how it will change what a typical company in its industry does. You must state clearly whether your innovation is in the category or product innovations or service innovations. What opportunities does the innovation open?

2. Customer Profile & Marketing Plan
Profile the type of customer that this innovation will benefit. Your marketing plan should focus on how any company would market this innovation. You should use market segment analysis categories where you think they are appropriate. In what ways will your innovation benefit customers? What marketing and advertising channels would best reach your customer? Describe how you would use these channels.

3. Feasibility
How will you implement your innovation in a company's practice? How easy or difficult will it be, and why? Where in a company's practice will the innovation appear? What must employees know to make best use of the innovation?

Reference no: EM133424754

Questions Cloud

Discuss the health financing challenges faced by developing : discuss the health financing challenges faced by developing countries in relation to revenue collection, pooling of resources, purchasing

Describe why screeners are valuable to understanding : Describe why screeners are valuable to understanding students educational needs. With in-text citation and references please

Create a visually striking and infectious art form : Create a visually striking and infectious art form. At the same time, it emphasizes the pursuit of mystery, piety, power and luxury, expressing a luxurious

What stages of the industry value chain or system : What stages of the industry value chain/ system? Product or service scope: What products or services? Which ones are actually parts of other

Describe what your innovation is and how it will change : Describe what your innovation is and how it will change what a typical company in its industry does. You must state clearly whether your innovation

Identify how you will quantify and use the data : Identify two other measures to include for each of the four broad measures of SR, SM, SI, and SD. For each item, identify how you will quantify and use the data

Sample of a thank you message for a scholarship award : Sample of a thank you message for a scholarship award. Consider sharing: How the funds will support your academic success and help relieve financial pressure

How you will continue as an alumni to inform the world : How you will continue as an alumni to inform the world on how Lions act with Character Leadership Accountability Scholarship Service

Identify the reasons for wanting to attend this activity : Describe the activity, including the date, time and location of the activity and if someone will be attending the activity with you. 2. Identify the reasons

User Account

All Pages