Reference no: EM133424754

Case Study: The innovation may be of any kind. Maybe you want to introduce a new technology into production processes, adapt the product to some new circumstance or condition, change how the company interacts with customers, or something else entirely. You will have to carry out some general research of the industry and the operations of its companies for your innovation to make any sense.
IMPORTANT: THIS IS NOT A COMPANY PROFILE! You are profiling an innovation that has become important for your assigned industry and figuring out how to use it in a business

Questions: Innovation Proposal Sections
1. Overview
Describe what your innovation is and how it will change what a typical company in its industry does. You must state clearly whether your innovation is in the category or product innovations or service innovations. What opportunities does the innovation open?

2. Customer Profile & Marketing Plan
Profile the type of customer that this innovation will benefit. Your marketing plan should focus on how any company would market this innovation. You should use market segment analysis categories where you think they are appropriate. In what ways will your innovation benefit customers? What marketing and advertising channels would best reach your customer? Describe how you would use these channels.

3. Feasibility
How will you implement your innovation in a company's practice? How easy or difficult will it be, and why? Where in a company's practice will the innovation appear? What must employees know to make best use of the innovation?