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COMPANY PROFILE:
Each student will choose on company to profile or follow throughout the semester. Essentially, you will search for articles and information related to the company including but not limited to operational plans and actions, financial reports, marketing information and industry analysis.
You will provide a dossier that describes what you learnt about the company and/or its industry, and based on this information, whether you think this helps or hurts the firm strategically.
Some specific instructions:
Each dossier must contain at least three current citations (i.e. they must articles or information published in that month). A reference list must be provided for each dossier.
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