User Account

All Pages

Describe what would you do as a defensive strategy why

Assignment Help Marketing Management
Reference no: EM131013512

White Water Rafters, Inc., (WWR) a competitor of yours, provides rafting tours on the Colorado River. WWR pays tour guides fixed salaries of $170,000 per year. You are the owner of Black Water Rafting (BWR), and you pay your tour guide salaries based on a per rafter rate of $42.50. Rafters are currently charged $50 per tour by both of the rafting companies. You both expect to provide 4,000 tours during the year.

In an effort to increase their business, WWR drops its price to $40 per rafter and expects to serve 6,000 rafters, leaving your company (BWR) with the remaining 2,000 rafters. What do you do? Can you meet that price? Can you charge less than $39? (You can use qualitative and quantitative possibilities)

Conceptual Connection: Using the class discussion board, describe what would you do as a defensive strategy? Why?

Reference no: EM131013512

Questions Cloud

Write a perl program that asks a user for a gene id : Write a Perl program that asks a user for a gene ID or accession number and returns the sequence that corresponds to that gene. Use a hash to accomplish this.
What consumer need the product fills : Description of product, providing details on what consumer need the product fills, the physical description, any service components that come with it, as well as any after sales support such as guarantee, warranties or customer support, plus the o..
Create a definition chart : Create a "Definition Chart" that defines learning disabilities and communication disorders, identifies characteristics and causes, and descril examples, effective teaching strategies and placement options.
Identify the inhibiting factors that are holding it back : Recommend strategic management decisions to overcome the barriers and implement efficiency measures within the agency.
Describe what would you do as a defensive strategy why : Conceptual Connection: Using the class discussion board, describe what would you do as a defensive strategy? Why
Which of the following explains why there is no month end : Which of the following explains why there is no Month end posting to controlling accounts in a computerized accounting system?a) Controlling accounts are the sum of the balance in the subsidiary. b) When transactions are entered, they are posted imme..
Calculate the eccentricity of the trajectory : A meteoroid is first observed approaching the earth when it is 402,000 km from the center of the earth with a true anomaly of 1500. If the speed of the meteoroid at that time is 2.23 km/s, calculate (a) the eccentricity of the trajectory; (b) the ..
Estimate time rate of change of air pressure on the island : Air pressure decreases at a rate of 3 Pa (pascals) per kilometer in the eastward direction. Estimate the time rate of change of air pressure on the island. (pascal is a unit of air pressure 1Pa=1N/m2=1kg/m · s2)
How global expansion interrelates with strategic planning : How would the tendency of business-to-business operations to develop close-knit relationships and partnerships affect their strategy development? Describe how global expansion interrelates with strategic planning

Reviews

Write a Review

Marketing Management Questions & Answers

  What type of legal form will business take and why

To begin, what type of entrepreneurial opportunities are you most interested? What type of legal form will your business take and why

  Write the term paper on nyt and the economist.

Term Paper-related weekly assignment: Provide major findings of your term paper (two paragraphs). Also select any TWO articles (from WSJ, FT, NYT & The Economist) that relate to your term paper topic

  What problems facing the marketing manager in a small firm

What are some of the likely problems facing the marketing manager in a small firm who plans to search the internet for information on competitors' marketing plans

  Analyze the effectiveness of the pricing scheme

Analyze the effectiveness of the pricing scheme with regard to the competition. Provide background on at least 2 target markets affected by the pricing menus

  Define the specific market segment

Choose one of your favorite companies or brands. What are some "bases" that they use to segment the market for their product(s) [that make sense to you given the product benefits and product category]? Define the specific market segment that the b..

  Organisation gaining a competitive advantage

Evidence that the organisation has a gain a competitive advantage from their marketing processes.

  Question 1tourism has been experiencing a growth in its

question 1tourism has been experiencing a growth in its green sector. nature-based tourism and green tourism is growing

  Information on the target audience segment analysis

1. Brief background, of company its products/services and its marketing objectives. 2. Information on the target audience segment analysis. ( 4 segments)

  Determine which markets to target short versus long term

Apply SWOT, Porter's Five Forces, or the BCG Matrix to analyze Kraft's strategic plan to expand into international markets. How would you determine which markets to target short versus long term

  Describe the process you plan to use to conduct research

lease describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project

  Research and discuss maslows theory of needs and how it is

part 1 general researchresearch and discuss maslows theory of needs and how it is applied to marketing. resources must

  Medium has the lowest cost per thousand

1.Which medium has the lowest cost per thousand?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd