Describe what the concept of neuromarketing is

Reference no: EM132055346

Assignment 1: 1. After having read all associated material for lesson three, students should research "Neuromarketing" on the internet. Note that no types of "Wiki" sites are appropriate for this search. Students should access (and list their sources) at least three neuromarketing sites.

2. Upon reviewing the sites, students should formulate their own opinion on this field and note some of the various ways in which neuromarketing is being used. There is some criticism that this field is a ‘pseudoscience' so students should be prepared to address their thoughts on that as well.

3. Write a one-page paper (350 word minimum) which should include the following:

1. Describe what the concept of neuromarketing is and ways in which it is being used. Include any products that you read about with which neuromarketing was involved.

2. In your opinion from your research, do you feel this is a legitimate science? Explain why or why not.

3. Would you personally want to participate in studies where someone uses this technique with you? Why or why not?

Assignment 2: 1. After having read and viewed all associated material for this lesson. Scroll down to view different examples of perceptual illusions. There are at least 45 different ones. Choose puzzles to thoroughly examine. Then, in the discussion board titled "sensation and perception" start a new thread addressing the following:

1. Choose two puzzles you viewed to briefly describe to the rest of us. If the same two have been frequently described try to find different ones.

2. Try to explain why these particular illusions ‘fool us' integrating information from the lesson and textbook to support your comments.

Reference no: EM132055346

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