Describe what is appeal in advertisement

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1. Describe what is appeal in advertisement and explain informational and emotional appeals to the consumers.

2. Explain the following in relation to advertisement .(i) media planning (ii) media mix (iii) media buy (iv) mass media (v) niche media

3. Explain the following in line with advertising (i) advertising schedule (ii) continous schedule (iii) Flighting schedule (iv) Pulsing (v) pull strategy (vi) push strategy.

Reference no: EM132247345

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