Describe what influenced your final decision the most

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Reference no: EM133668987

Problem

The purpose of this exercise is to increase your understanding of the process that consumers go through when making a purchase decision. Provide a specific example of a time when YOU made an actual large purchase. Then, in outline or paragraph format, explain and describe how you utilized each of the steps in the consumer decision making process. Explain how you reached your choice and whether your were happy with your selection or not. Next, refer back to Section 6.2 and 6.3 of your textbook. Describe what influenced your final decision the most. Was it an internal influence or an external influence? (Examples: selected what college to attend, bought a computer, rented an apt, bought a house, purchased a car)

1) Problem recognition
2) Information search
3) Evaluation of alternatives
4) Product choice
5) Postpurchase evaluation.

Reference no: EM133668987

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