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Ford's Drive to Be a Global Car Company
Based on the case study, answer all the questions that follow for this section. You may make any reasonable assumptions that you believe may be useful in answering the questions.
1. Describe what Ford needs to do to make sure it is sensitive to changes in the cultural environment of a country.
2. Discuss three other marketing environmental factors Ford needs to take into consideration to reach the South African market.
3. Do you think Ford will be successful in its drive to be a global car company? Explain your views as to why or why not?
Referencing and Presentation
Note: Need only 1 question
Attachment:- case.rar
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