Describe what a risk assessment entails

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Reference no: EM133592457

Problem: "Companies evaluating a new investment project sometimes rush headlong into an assessment of risks and returns of the project alone without fully understanding the sources and magnitude of the risks they already face". In reference to the statement provided, describe what a risk assessment entails, and discuss why it needs to be prioritized in evaluating new investment projects.

Reference no: EM133592457

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