Reference no: EM133452955
Assignment:
1. What approaches did Disney take in their entry into the interactive entertainment industry. When did Disney attempt them, and what were the advantages and disadvantages of each? (I listed the options from the Chapter 6 lecture to get you started. They tried them all at one time or other You can group the parts of your answer around them.)
Option 1: License and Outsource
Option 2: Develop Jointly with Outside Firm
Option 3: Buy Existing Companies
Option 4: Develop a New Division Internally
2. Why do you think Disney had so much trouble getting into the videogame industry and staying there? What characteristics of the industry and company do you think made it so difficult?
3. How would you describe Warren Spector's leadership style. In what ways was he an effective leader? Did you see any areas where he might have needed to improve?
4. How does the material in Chapter 7: Strategy and Technology apply to this case? Did being a complementor (publishing games rather than game consoles they're played on) make it harder or easier or easier for Disney?
Parts of the chapter you might want to look at:
Section 7-2 (202-212) of your Hill, Schilling, and Jones text, you'll read about technical standards and format wars.
Section 7-6: Technological Paradigm Shifts (224-228) covers the changes in technology and their impact on companies trying to survive in those industries.
5. Do you think Disney's decision (as described by Bob Iger) was the best option?
6. If Disney had decided to stay the course on videogame publishing, what strategy would you recommend for them?
7. Do you think Pixar's technology people might have been good resources for Disney's videogame efforts? Why or why not?