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Assignment:
In order to communicate and demonstrate the value to existing and potential customers, firms can realize several actions. Could you please describe various tools to demonstrate the value and finally convince the business customers?
Strategic planning and the IMC concept are closely intertwined when managers are calculating their short and long term strategic initiatives. What aspects of this planning need research
Give two examples of service firms that work with other channel specialists to sell their products to final consumers.
Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience?
Recognition of characteristics of professional excellence plays a key role during interviews and performance evaluations. These characteristics must be visible to colleagues and stakeholders in order for you to benefit from them. Which characteristic..
1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
How would you respond differently when asked about the value of media as a message delivery system?
How can demographic information help marketers analyze the differences in American generations? Select a product and describe how marketing the product would differ when targeting a) the Depression Generation, b) the Baby Boom Generation, c) Gener..
How did Porter Airlines take advantage of a transitory business opportunity in an otherwise difficult market to mitigate several critical forces that could have prevented its success
Segmentation & targeting-Briefly describe the segmentation and targeting process, acknowledging its relevance to B2C and B2B marketing
Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) Identify each of the Communication Process elements to that promotion. Provide evidence by example
Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of products?
As a marketing manager, how does a focus on sustainability inform your tasks and activities? How might sustainability contribute to customer satisfaction?
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