Reference no: EM133638501

Assignment:

Product: Canadian maple syrup Target Country: Germany

Budget : Provide details on both the projected revenues and expenses as these relate to the sales and marketing objectives. Revenues should be projected for annual sales over the next 3 years and the projections should be based on the size of the target market segment, the market share of any current competitors and reasonable assumptions about how much of that market can be gained. Expenses should include specific costs related to the marketing effort (e.g. travel costs, product adaptations, distribution channel incentives, promotional costs, etc.) and the cost to make the product to support the projected sales.

Evaluation, Controls and Contingency Plans : Describe the development and use of evaluation and feedback mechanisms to guide and improve sales and marketing efforts, and specify how the plan will be measured and which actions will be taken if plan does not unfold as expected.