Describe unique personal customer experiences

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Reference no: EM133385356

Assignment:

Imagine that you are the Marketing Manager of the popular White Rock brunch hot spot, Wooden Spoon. You have been tasked with growing your customer base this quarter by creating meaningful customer experiences. Your assignment is to:

1. Divide your potential audience into three segments. Each segment should have a title and include demographic details and any other relevant details.

2. Create 2 DETAILED and RELEVANT buyer personas. Each persona must include at least five individual characteristics.

3. Create a Unique Selling Proposition (USP) that speaks directly to your personas.

DO NOT simply Google and include the company's existing USP - I want you to create one yourself.

4. Describe 2 Unique Personal Customer Experiences (UPCE). How will you develop unique relationships with your personas and, therefore, your customers? For each Experience, please explain why you have selected that medium and how you will use it to create a memorable customer experience explain briefly.

Reference no: EM133385356

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