Reference no: EM132663093 , Length: 4

As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center's web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:

Problem 1: Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.

Problem 2: Discuss the benefits and drawbacks of using database marketing.

Problem 3: State the ethical, legal, and HIPAA issues that need to be considered.