Describe under armour business model

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1. Describe Under Armour's business model.

2. Perform a complete SWOT analysis for Under Armour.

3. Using the value chain, describe the key elements of Under Armour's strategy. Using Porter's concept of generic strategy, what strategy does Under Armour pursue?

4. In your opinion, has Under Armour created any competitive advantages? If so, what are they?

5. What recommendations would you make to Under Armour for the future?

Reference no: EM131626123

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