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Assignment: Marketing Research and Segmentation
Choose a health care organization, or use the organization you chose in Week Two.
Imagine you are a marketing representative for the organization.
Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:
• Describe your research method.• Describe the databases and findings.• Describe at least two strategies you could use to segment your market.• How does this profile provide you with insight on how the people in this area perceive your organization?• How will your target audience characteristics help you determine your market strategies?• Is the demographic and psychographic information accurate? Why or why not?
Provide a brief description of the facility or organization.
(Choose the same organization in the previous assignment: Mckesson).
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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