Reference no: EM133213700

Imagine that you are a Canadian entrepreneur, and you have a growing Canadian business that produces a product or provides a service. Answer the following questions as they apply to "your" business:

a. What is the name of your business and what is your product or service?

b. You are planning to expand your business into Mexico. Identify and describe two potential market entry strategies that you would consider using to accomplish this goal. Explain how each market strategy could be used by your business.

c. For each strategy identified in b, describe one risk and one benefit, as it pertains to your business. Indicate which market entry strategy you would choose for your business and why that strategy is most appropriate.

d. For your chosen strategy, describe 2 ways you would reduce or manage the risk described in c.

e. Select 2 other topics that we have studied (for example, international trade agreement, pre-contractual instruments and sale of goods contracts, contract challenges and risk management, protection of intellectual property, or dispute resolution) and discuss how you can use what you have learned to help your business and your sales in Mexico. Be specific in your answer. (You may add additional facts/assumptions if needed).