Reference no: EM133212268

A German Car Manufacturer is seeking to solidify its presence in North America. Given the recent pandemic and with the continued strain on the global value chain, the company is seeking to enter the Canadian market as soon as the fourth quarter of 2023. This German Car Manufacturer has had over seventy years of experience in the industry. They have also had a long history of strong revenue growth. However, in the last year, their growth has slowed because of the Pandemic and the increase in shipping delays due to the Covid-19 Pandemic. The Company is not well-known in North America, and is desirous of entering a new market and creating a new and diverse customer base. Their Chief Commercial Officer has hired you to assess the market environment and develop a market entry strategy. Answer the following questions as they apply to this case:

Identify and describe two potential market entry strategies that you would consider using to accomplish this goal. Explain how each market strategy could be used by this business.

For each strategy identified in a, describe one risk and one benefit, as it pertains to this business. Indicate which market entry strategy you would recommend and why that strategy is most appropriate.

For your chosen strategy, describe 2 ways you would reduce or manage the risk described in b.

Select 2 other topics that we have studied (for example, international trade agreement, pre-contractual instruments and sale of goods contracts, contract challenges and risk management, protection of intellectual property, or dispute resolution) and discuss how you can use what you have learned to help this business and their sales in Canada. Be specific in your answer. (You may add additional facts/assumptions if needed)