Describe two distinct age cohorts

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Question 1: Describe two distinct age cohorts. If you were the marketer for automobiles, how would you use your marketing mix differently for addressing consumers in each of these cohorts?

Question 2: Describe the generic product life cycle and the key consumers at each stage. Describe what marketers can do to improve the chances of successful adoption of their innovations.

Question 3: What is a subculture and why is it of interest to marketers? Briefly describe 2 distinct subcultures.

Reference no: EM133343024

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