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Questions
1. If you think about then Guest Services Essentials class, what do you believe to be the biggest change in your customer service practice?
2. Name and describe two customer service techniques to encourage guests to return to your restaurant.
3. Name and explain two aspects of face to face customer service that you would like to improve upon and what actions you plan on taking to realize these improvements?
How can Blunt justify $100 - $130 for an umbrella that typically costs $10- 20? Besides most umbrellas break in strong winds and we throw them away.
Are there any areas in which you consider yourself an opinion leader? How are companies getting information about opinion leaders?
Describe market-leader strategies, market-challenger strategies, and market-follow strategies. Using the US fast food industry, identify leaders, challengers
Write a 2000 word paper that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
Review the BMW case: Describe the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve
You will identify the Product Life Cycle Stages for various products and their corresponding target market and market segments.
Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success.
Prepare a detailed report outlining all the things that were done incorrectly in this case study. Develop a flow chart of the correct process that should have been followed
What is the Southwest business model and why is it so effective? Is the "Continental Lite" and "Shuttle by United" achieving their objective of matching Southwest's price and service offering
What tools seem to be standard and what tools are part of a fee-based account?
The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors (Puerto Rico, Caribbean), How your organization solves the target's needs
How do you identify the SWOT factors in a fictitious firm? Halliburton continues global dominance with technology for oil drilling, fracking for natural gas.
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