Describe two brands and their brand familiarity

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Reference no: EM132236141

1) List the five levels of brand familiarity that are useful for strategy planning as described in the text. I believe this answer isRejection, Non-recognition, recognition, preference, and insistence.

2) Describe two brands and their brand familiarity (from above). What aspects/characteristics of the brand have led it to achieve that familiarity level? (Please do not use examples from the text).

3) What generic brands are you familiar with? Do you purchase any (why/why not)? Describe your perception of the brand quality of these in comparison.

Reference no: EM132236141

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