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Discussion Post: Configure Your New Product Knowledge
Instructions
Innovative new product design relies on leadership research. For this discussion, configure your new product or service knowledge by answering the questions below:
1) Describe three things you've learned about marketing an innovative new product or service.2) Describe two things you could apply today if selected for a marketing leadership role.3) Share one thing you're unsure of when marketing a new innovative product or service.
Identify and describe a recent legal issue and how it impacted the business environment. Would you recommend pursuing a business venture? Why or why not?
What is a push and pull strategy? Is it a distribution strategy or a promotion strategy? Explain and justify your answer.
Assignment : A New Strategy for Kodak, Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business
Developing a campaign strategy and theme, overseeing campaign advertising, and planning media appearances?
Branding as a living entity Distinguish between Public Relations and Advertising as part of an overall tourism strategy Discuss the role of the AIDA Model while designing marketing and communication plans
Identify the product or service for your Marketing Plan project. Identify at least three mediums for a potential IMC plan.
Prepare a report to senior management on how an organisation can effectively respond to the challenge of managing a diverse workforce effectively.
Explain Project Management and identify an important managerial challenge that an organization is facing
What does business-to-business demand is inelastic in the short term and discontinuous in the long term mean?
With regards to the above information elaborate on an organisations product and service offering portfolio
How does Teva compete in the generic pharmaceuticals industry? What is its competitive advantage? Evaluate Teva's resources. Which are its most valuable ones
Report on Positioning Strategy
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