Describe three products and your description of ato model

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Reference no: EM133559499

Homework: Attitude Evaluation

Purpose: The purpose of this homework is to allow you to apply the ATO principles to purchases so that you will realize how prevalent the approach is in everyday consumer life.

Content Instructions:

I. After shopping at a grocery store, select three products that you have purchased and apply the ATO model to each of them.

II. Describe the three products and your description of the ATO model.

III. Answer the following questions based on your application of the ATO model.

i. Does the model accurately describe your attitude toward each of the products?
ii. Why, or why not?

IV. Finally, outline what you learned from this activity.

Reference no: EM133559499

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