Describe the zappos culture

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Reference no: EM132707653

Instructions

Use course material (concepts and terminology) to answer the following questions based on your assessment of the Zappos website. Be specific in your analysis and relate your answers to your course material and "learning". Do not be general; consider the "why's" and "how's" in why you have come to your conclusions in your answers.

o Describe the Zappos culture based on what you observe as their espoused values and artifacts evident on the site. What is your evidence (be specific)? In your analysis consider the language and images they project to the public on their website.
o Look at the employee & customer reviews - do the enacted values correlate to Zappos espoused values? Why/why not. Be specific.
o Do you think this is a strong or weak culture? Why/why not? Be specific as to why you think this way.
o How might Zappos success be shaped by the culture you identify given its current business model? Be specific.
o If Zappos was to merge with another similar business, what would you suggest they think about, in terms of the organizational culture of the two businesses?

Attachment:- case 2.rar

Reference no: EM132707653

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