Describe the ways in which markets are segmented

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Question 1: Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.

Question 2: Describe the ways in which markets are segmented.

Question 3: Explain why positioning is an important element when it comes to targeting consumers.

Question 4: Explain what repositioning is designed to do.

Question 5: Explain the various types of offerings marketed to individual consumers.

Question 6: Explain the branding decisions firms make when they're developing new products.

Reference no: EM132446765

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