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Describe the various ways to carry advertising

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Advertising on the net

Describe the various ways to carry advertising through the network.

1. Analyze the following electronic marketing strategies used to advertise a product or service:

a. Banner, text, pop-up and mobile ads

b. Emails

c. Viral Marketing and Social Media

d. Search engines and domain names

2. Evaluate and explain the role of advertising strategies and their impact on consumer behavior, for each of the aforementioned strategies:

a. Explain what each of the advertising strategies is about. Include the modalities that can be found.

b. How is consumer behavior affected by this strategy? Explain.

Reference no: EM133188071

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