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Access the American Hotel and Lodging Association Website and the National Restaurant Association Website. Go to the careers section of each Website and review the various types of management opportunities.
Write a 5-6 page paper in which you:
Describe the various types of management careers that can be offered within each industry (lodging and food and beverage).
Compare and contrast the differences between the General Management (GM) positions within the two industries.
Analyze and describe the growth in overall employment within these two industries and how this overall growth is forecasted within the next ten years.
Recommend at least three (3) human resource practices in which each industry and better recruit and retain management talent for their respected industry.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Explain Ford Marketing- Baby Boomers and Generation X and Y and Consider the differences in these demographic segments and explain how those differences should be addressed in terms of product offered, promotion
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choose two 2 public corporations in an industry with which you are familiar ndash one 1nestle ndash that has acquired
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
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