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Describe the various types of channels

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Reference no: EM131313736

Write a brief paper on marketing channel strategies in which you describe the various types of channels are used by a firm, especially a retailer and explain the factors that influences the selection of market channel strategies. ( See figure 14.1 on page 446 and table 14.1 on page 452 for background information)

The pacge numbers are in reference to this textbook: Contemporary Marketing, 17th edition, Boone And Kurtz.

Reference no: EM131313736

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