Describe the various market segments in market

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You are opening Tesco in Germany, Berlin. Use United Kingdom as your current market and Germany as your new market. The product or service that Tesco is planning to move to Germany is its grocery retail business. You are going to create an International Business Plan.

For the selected company:

Questions:

Target Market and Environmental Scan : Provide an explanation as to why the market that has been selected has been given priority over other international markets that could have been pursued. What, specifically, makes it attractive (e.g. market size, market location, similarities in language/culture, ease of access, etc.). Describe the political, economic, socio-cultural, legal and cultural factors within the target market that will have an impact on the company's ability to do business there. (Ten Paragraphs)

Describe the various market segments in the market and then provide information on the needs and wants of the customers (consumer and business) in the targeted market segment(s) and forecast the potential sales that this segment of the market represents.

Reference no: EM133672577

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