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Describe the value proposition that her business offers

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Reference no: EM133036378

EP1110 assignment#1 case study cozy cards 

  1. Describe the product or service that Mills' offers. After you have provided a basic description, describe the value proposition that her business offers? In other words, why do customers purchase her product or service instead of a competitor?
  2. Describe the customer segments that her business focusses upon. In other words, identify and describe the different groups of customers that her business attempts to attract. (Hint: there are three core customer segments).
  3. What unique skills/attributes/strengths does Mills' possess that are helpful to have as a small business owner/entrepreneur?

What form of business ownership (e.g. sole proprietorship, partnership, private/public corporation) do you recommend for Mills' business? Explain why you recommend this form of ownership.

Reference no: EM133036378

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