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Describe the user experiences on mobile

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Reference no: EM133791751

Assignment: Brand Pairings

Choose one of these brand pairings:

1) Sephora + Ulta
2) Saks Fifth Avenue + Nordstrom
3) Chewy + Hello Fresh
4) Shein + H&M

Compare the two brands:

A. Social Media accounts - analyze content and platforms used

a. How do they differ in visuals and messaging?
b. Are the brands engaged and responding to comments/messages?

B. Search Visibility (both Paid & Organic)

a. Use same 3 terms for both brands and compare the results

C. Mobile

a. Review and compare the brand apps
b. Describe the User Experiences on Mobile

D. Loyalty

a. Review and compare the brand loyalty programs

E. Create two sample Customer Personas for each business

F. How are these brands responding to XR (AR/MR/VR) and/or Web3 opportunities

a. Have they created any specific digital assets or environments?
b. Have they created tools for customers?

G. Summarize and include some possible future opportunities for 2024 and beyond.

Reference no: EM133791751

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