Describe the unique aspects of global marketing

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Reference no: EM132295133

With respect to the stages of international market involvement, describe the unique aspects of global marketing (sometimes termed a global marketing orientation or the global marketing concept). Explain why global marketing is generally considered to be strategically superior to other approaches to international marketing involvement. Offer an example of a company/business that is at the global marketing level – Coca-Cola cannot be used as the example. Justify your choice of the company/business with specific details concerning why you believe it to be engaged in global marketing.

Reference no: EM132295133

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