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Prepare a 2-3 page paper in Microsoft Word to address the following:
Describe the ultimate goal of the product campaign for the new shampoo.
Discuss your methods for achieving this goal.
Identify the components of marketing, pricing, and distribution for the campaign.
Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
Using Microsoft Excel:
Prepare a graph which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.
Copy and paste or import these graphs into the MS Word document you prepared in Part 1 of this assignment.
Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
How many customers, on average will be in LHS, including both waiting in line and being served? If Newt goes to SHC, how long (in minutes) must he wait in line before his haircut starts?
Develop an explanation of a selected theory (above; communitarianism) using relevant and current literature.
Bob’s personal wealth including investments in land, stocks, and bonds is about $14,000,000. He reported an interest income of $20,000 and dividend income of $6,000 last year. The $14,000,000 includes land worth $9,000,000 that Bob bought in 1966 for..
Compare and contrast test marketing and roll out. Describe two forms of roll out for a new vacuum cleaner. Support your choice.
ABC has a demand (which is deterministic) for 27,000 DVD’s per month. The cost of a DVD is $2.30 and the holding cost is 30 percent of the cost of the product per year. The ordering cost is $700 per order. There are 350 days per year. What is the eco..
The fraction of orders filled by a distribution center or warehouse within a specific time period is referred to as the
Should the United States legalized the possession and/or use of marijuana? Under what circumstances this should be considered? Is this beneficial or harmful to our society?”
A $1,000 corporate bond with 20 years to maturity pays a coupon of 7% (semi-annual) and the market required rate of return is a) 6.6% b) 13%. What is the current selling price for a) and b)?
Choose a major capital piece of equipment to be used in the radiology department of a hospital (e.g., CAT scan, MRI, nuclear medicine camera, etc.). Next, research and choose a vendor. Vendors such as GE, Siemens, or others can be located on the I..
How is data different from information? How is information different from knowledge? How knowledge is different from experience? What are examples of each?
Explain how the Internet has aided criminal activity. Provide three specific examples of how the Internet has aided criminal activity.
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